The world we live in is experiencing an important change in the way we communicate with each other. Gender and non-binary language are changing our perception about inclusion and diversity.  

In order to achieve better communication strategies that respond to the times we are living in, companies and organizations should take gender neutral and non-binary language into account. If you want your brand to be well-accepted and to improve the relationship with your employees, take a look at this article: 

Much has been said about how the way in which we communicate with our customers affects purchasing decisions. For marketers, understanding how the human brain works is always a major problem. For a communication strategy to be more powerful, language becomes essential. Finding the best ways to speak to our target audience is key.  As […]

Transcreation has become, in recent years, a well-reputed solution for multilingual marketing content, but the differences it bears with regular translation aren’t always clear. Also, transcreation is more expensive and time-consuming, so as an LSP client, you’ll want to know why and when it is the best language service for you. In this article, we look at the difference between translation and transcreation, and we describe some of the reasons why it could be the best investment for your company.

In a globalized world, legal proceedings that cross several national borders are increasingly the norm, and legal translation is a sensitive requirement. Despite the development of global communication, differences in legal systems around the world can lead to misunderstanding and translation errors. Researchers and academics have claimed that standardizing a universal legal language could be the solution to those challenges. This article summarizes claims in favor of standardization as well as its limitations.