New markets mean new opportunities. How can you seize them?
21 octubre, 2021
14 octubre, 2021
The creative idea sparks, a whole team works on it, the deliverables are amazing, and now… how do you choose the perfect voice?
7 octubre, 2021
What is SEO and why is it important for your website to improve its ranking and positioning in international markets?
30 septiembre, 2021
English is an official language in over 60 countries around the world. Spanish is also a widely predominant language, especially all over the American continent, including the US. Yet, we tend to strictly portray them as two fixed languages, and to miss considering those differences when in need of translation or interpretation.
28 septiembre, 2021
What is remote and on-site interpretation and why does your company need it.
24 septiembre, 2021
And why game transcreation and localization is the way to do it.
Empathy is the key to the gaming industry, and sometimes developers don’t even notice it. Open world games have become predominant, graphics have achieved a whole new level of realism, and stories are developed in growing complexity. “The Last of Us”, a best-selling zombie apocalypse scenario game, has a story that could well be considered a movie plot.
16 septiembre, 2021
User experience or UX is not really new, but it resurfaced and gained the spotlight with the rise of digital products. When designing and translating platforms, apps, online conferences, etc., UX must always be contemplated. How will people navigate and understand what we’re offering? Why will they choose our products or services before others?
14 septiembre, 2021
The Clinton administration signed Executive Order 13166, to clarify what legal opinion had long upheld, that Title VI of the Civil Rights Act of 1964 required that any entity in receipt of Federal Funds provide language access services to those with Limited English Proficiency (LEP). Two decades later, there have been some advances, but American demographics are constantly changing and the demand for more inclusive service continues to rise.
9 septiembre, 2021
In the past three decades, the Limited English Proficient (LEP) population has increased by more than 80% in the U.S. Most industries and the Government sector started integrating language access services, but the financial sector is still lagging behind in this trend, which presents enormous opportunities.
2 septiembre, 2021
The global mobile application market size was valued at $106.27 billion in 2018, and projected to reach $407.31 billion by 2026, growing at a CAGR of 18.4% from 2019 to 2026. The global business software and services market size was valued at USD 389.86 billion in 2020. It is expected to expand at a compound annual growth rate (CAGR) of 11.3% from 2021 to 2028. Most leading providers of these products and services generate 50% or more of their revenue from global markets. Clearly, marketing to a variety of different markets is inherent to success and financial stability, but how does one build their products to ensure their succcess within these markets?