Here’s what you should contemplate when scaling your app into different markets.
And why game transcreation and localization is the way to do it.
Empathy is the key to the gaming industry, and sometimes developers don’t even notice it. Open world games have become predominant, graphics have achieved a whole new level of realism, and stories are developed in growing complexity. “The Last of Us”, a best-selling zombie apocalypse scenario game, has a story that could well be considered a movie plot.
User experience or UX is not really new, but it resurfaced and gained the spotlight with the rise of digital products. When designing and translating platforms, apps, online conferences, etc., UX must always be contemplated. How will people navigate and understand what we’re offering? Why will they choose our products or services before others?
The global mobile application market size was valued at $106.27 billion in 2018, and projected to reach $407.31 billion by 2026, growing at a CAGR of 18.4% from 2019 to 2026. The global business software and services market size was valued at USD 389.86 billion in 2020. It is expected to expand at a compound annual growth rate (CAGR) of 11.3% from 2021 to 2028. Most leading providers of these products and services generate 50% or more of their revenue from global markets. Clearly, marketing to a variety of different markets is inherent to success and financial stability, but how does one build their products to ensure their succcess within these markets?
As new devices, tools and apps are continually being developed, businesses that want to cross linguistic borders need to be at the top of the game to become more competitive. Banking and finance industries are no exception.
An increasing number of users around the world are turning daily to banking apps to keep their money under control. This has led to rapid growth in the industry, a trend that is most likely to continue.
Find out why is it extremely important for banks to localize financial apps:
When developing multi-lingual software to be deployed across a variety of operating systems, the technical complexities of translation and localization are abundant. To ensure your release is not delayed by unnecessary back and forth, a cross-platform localization strategy is the key. But what is it, and how can you ensure it is carried out properly? Getting the help of an experienced LSP is the first step, but here are some insights to help you prepare for a conversation with them.
When viewed from a common-sense perspective, user manuals, technical guides and the like are the type of document nobody really thinks about. Admittedly less glamorous than novels and poems, statistics show that technical documents account for most of the global translation output. This is because technical documentation is beneficial. Read on to find out about the advantages of translating […]