If content is king, then content marketing is an absolute must for any business. Almost every company in every industry pays attention to content marketing and content creation. Why? Because it works!
Content marketing enables businesses and professionals to increase their website traffic, position their brands, gain recognition, create quality leads, and improve their sales funnel. Content is important because potential customers want to use content to solve a need, find information, or entertain themselves. The better your content tailors to the needs of your customer and potential customers, the better the outcome.
As an example, to get a better ranking for a website, Google pays close attention to the type of content that is created on it. High-quality content will rank better. Basically, for Google, high-quality content solves the needs of users in the easiest way. Google’s EAT and YMYL are two strategies Google uses to filter out poor quality or dangerous content.
If a website offers the users quality content, it is much more likely that they will spend more time navigating and that they will engage better with the business. This also helps increase brand awareness and build customer loyalty.
What is content marketing?
Content marketing can be understood as a strategic marketing approach, which focuses on the creation and distribution of quality content. The highest quality content is content that is valuable, relevant, and consistent to your audience. It has to be clear and attractive to capture the attention of customers.
Traditional marketing is becoming less effective. Instead of telling your audience what you offer, content marketing focuses on showing what you do, your expertise and your differential value in an indirect way. It is less about telling and more about showing, becoming a subject matter expert, and solving your costumers’ needs. You have to let your audience know that they should choose you because you know what you are talking about. The three axes of Google are essential: Expertise, Authoritativeness and Trustworthiness.
In this way, your website and social media platforms become a digital asset. Investing in digital marketing is a great way to increase the value of any business. It is useful for everyone: small businesses, entrepreneurs, professionals and multinational companies.
Why is content marketing important?
Content marketing is important because it answers users’ questions and helps solve their needs. Those needs can range from entertainment, information, purchasing decisions, and just about everything (almost 87% of buying decisions start with research conducted online, usually on Amazon or Google). Every day, thousands of new users access the Internet and join social media platforms. It is key for any company to have a presence in the digital environment, and to do so successfully, great content marketing is key.
Benefits of content marketing
Content marketing has many benefits: it helps increase sales; helps save costs, creates a better customer experience, and increases customer loyalty. It also improves conversions and lead generation. A good content marketing strategy also ensures a better Return on Investment (ROI), and it helps to build authority. Customers are expecting high-quality content from their favorite brands, they (and we all) are truly loyal followers.
According to HubSpot, content creation is a top priority for 53% of marketers and, on average, content marketing accounts for 29% of B2B marketing budgets.
A marketing strategy can’t be done without taking content into account. It is part of all forms of marketing:
- Inbound marketing to drive inbound traffic and leads.
- Social media strategies.
- SEO: Search Engine Optimization strategies are also based on content marketing.
- PPC ads: pay-per-click doesn’t work if it doesn’t have a good content strategy behind it.
- Email marketing campaigns.
How to create content that converts
To create content that allows you to generate leads, it is key to consider the following items:
- Set your mission and goals
- Segment you audience
- Establish KPIs
- Identify the best channels for your brand
- Use automation tools
- Identify and select your resources
- Find the right tone and voice for your content
- Understand your market
- Create content analyzing your clients’ preferences
- Develop a marketing strategy
- Create a calendar
- Measure your results and make adjustments
There is no doubt that to optimize your results, you need to start thinking about your content marketing strategy. To become noticed, you need appropriate, localized content. To reach a wider audience, think about transforming your documents and materials with native speakers, translators, and localizers who are also marketingexperts. Contact us to request a free quote!