Content marketing is an instrument of inbound marketing that is used to convert leads. For translators and freelancers this can be particularly useful to gain new clients or achieve job opportunities.
Nowadays, digital marketing offers us new possibilities to get anywhere, literally, anywhere, thanks to digital environments. Among the many possibilities that digital marketing offers, we can say that content marketing is one of the cheapest and easiest strategies to generate potential clients.
According to the Content Marketing Institute “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience —and, ultimately, to drive profitable customer action.”
These are some useful content marketing tools:
🔹 LinkedIn Profile
🔹 Blog articles
Before you start creating content marketing it is fundamental to analyze who your ideal clients may be. You have to think about what that person or company needs, and how you can solve their problems and fulfill their needs. You have to understand that when you create content, that content can particularly respond to a specific need or question.
Let’s see all these in an example: if you are an English – Spanish interpreter, you may want to share valuable information about the fields you manage: specific projects in which you were involved and your knowledge and point of views of the subjects related to the fields of your expertise from the English and Spanish Language.
The secret of content marketing is to add value. According to the specialist Josh Steimle “if you’re not sure how you can add value through content marketing, ask your existing customers what kind of content you can produce that would be helpful to them now, or would have been helpful to them when they were looking for your product or service. They’ll tell you.”