This term comes from the #Náhuatl word “papachoa”, a verb used to refer to the actions of kneading, massaging or rubbing with love.
An “apapacho” express an emotional encounter, something that goes beyond contact. We believe that some words have a powerful impact, and this is one of the reasons why we should preserve the richness of each language. #Translation is our weapon to reunite #cultures. Let’s “apapachar” more!