If you talk to him in his language, that goes to his heart.”
Website Localization is the process of adapting an existing website or mobile app to the local language and culture of the target market. It puts the software in context.
Translation involves expressing the sense of the content (words, texts, etc.) from a source language into a target language.
Localization goes a step further: it takes material created for one locale and makes it appropriate for another locale. Thus, it helps to build credibility and loyalty to a brand.
Website localization has boomed in the past years, due to the increase of Internet penetration.
As people from all over the world keep joining the online community, website localization becomes essential to help the websites position brands in the global market, across a variety of languages.
1. Competitive advantage: many websites have versions in different languages as a competitive advantage to stay ahead of their competition.
If your competitors are only targeting one language, you should consider localizing your website and adapting your content to other languages, in order to address a larger audience.
2. Expansion of your company’s reach: you can expand your business by generating content that is useful or attractive for customers in new markets.
3. Improvement of the user’s experience: when you speak in your audience’s own language, you generate a much better user experience for them. Your potential customers will feel more comfortable and take an interest in your products or services.
4. SEO results: when a website transforms its content considering other target audiences, the keywords and SEO structure should also change to allow your company to improve its ranking and positioning in international markets.