The best way to connect a great game with the audience is through an excellent game localization process. The game localization market is growing by leaps and bounds. It is expected that the Game Localization Services market rises at a considerable rate during the forecast period, between 2020 and 2026. So, what is game localization about and […]
Psychologists since Sigmund Freud have claimed that language is the glue that holds together the complex web of experiences of being “human”. At the crossroads between psychology and linguistics, a new field of scientific discovery has found that the untranslatable words we use to name our emotions have the potential to improve our wellbeing. The […]
Learning a new language is always a journey. Finding the best language learning experience, particularly during the COVID-19 lockdown, adds yet another layer of difficulty. Online courses appear to be the ubiquitous answer to everything, from yoga to PhDs. But how effective are language learning apps? Are they the most efficient option to learn a […]
Languages change over time: some have gone extinct, others are in danger of extinction, and others are merging and acquiring new words and phrases constantly. As civilization evolves, communication between humans’ changes, producing vast culture transformations. Colonialism, immigration and globalization have greatly impacted the way we speak and even think every day. Let’s deep dive […]
An economy that is social and solidary. Is that a realistic possibility? Well, to about 12% of the world it is the reality. In case you are not familiar with the concept, a “social economy” or “solidarity economy” refers to a different way of doing business, which is driven by values rather thanf revenue. A global shift to this kind of economy would be world-changing. But is […]
In recent years, a very interesting linguistic debate has taken center stage on social media, spanning nearly every language around the world. The global conversation revolves around feminist language reform, proposing gender neutrality for languages with grammatical gender. What is gender-inclusive language and why is it important?Are we able to tip the scales of justice […]
The recent unjust murder of George Floyd at the hands of police has driven a series of international movements to amplify the voices of black people all around the world. Fighting against systemic racism is a must in our generation. Communication is a fundamental piece, which has the power to either promote inclusive practices or perpetuate injustice systems. Racism as a structural issue Racism operates at multiple levels, ranging from the individual to […]
If you are ready to take your first steps finding a freelance job, looking for new job opportunities, or if you are taking more challenging jobs –in addition to having a great resume– you must complement your job application with a portfolio in order for recruiters to know why they should hire you ASAP as a freelance […]
Being a translator is not an easy job, but sometimes their work is not recognized as it should be. What translators do is very important to our society as it helps spreading scientific theories and knowledge all over the globe, making them accessible for almost everyone. Unfortunately, this job has been under the radar for many years because it is believed that in the industry the translation must […]
Baby boomers, Generation X, Millennials, Gen Z and now Generation C or Pandemials. We tend to refer to generation labels as a perfectly logical explanation for differences in worldviews, emotional reactions and even fashion. But what really determines a generation leap? Are we witnessing the birth of a new generation marked by the effects of Covid-19? […]