The technology industry is constantly evolving. To make products, software, apps or services available to a worldwide audience, it is essential to have technology translation services.
Most video content these days is captioned or has subtitles. Close captions were originated to assist the deaf and the hearing impaired, but that’s not the main objective anymore.
So, you are trying to decipher Google’s algorithm, well…aren’t we all?
Each update that Google makes forces us users to make an adjustment to our SEO strategy. Marketers work hard to keep up with Google’s changes, so they prevent their page rankings from sinking. Since August 2018, the concept “E-A-T” has become more noticed in the SEO lexicon. What does this concept mean? Well, basically, it means that to rank well in Google you need to reflect Expertise, Authority, and Trustworthiness (EAT).
Being able to adjust messaging to international customers is essential for the travel industry.
This is why the pressure to be global in your communication is even stronger than for other types of companies. The best way to achieve this is through localization. Dive into this article for a detailed explanation of the importance of localization for the travel industry.
Do you know what Sworn Translations are and why they are important? Sworn translations have been increasingly demanded over the past years due to globalization, migration, tourism, and internationalization of markets. Documents and content need to be adapted to the current laws of a specific country. Find out more about these type of certified translations: What are Sworn Translations and why are they important? Sworn […]
Remote interpreting helps to facilitate a communication exchange between the participants, no matter where they are located. Remote interpreting services can help any sort of business to have a global reach, as it helps to connect with audiences worldwide. It is used for conferences, and it has grown over the past year to make communication between people that speak different […]
In a fully digitalized and interconnected world, global companies tend to overlook the importance of cultural differences and linguistic emotional connotations. As marketing strategies become more and more customer-centered, it is important to return to market research when creating global CX strategies. In this article, we explore some trends in global customer preferences to help […]
Under the effects of pandemic lockdowns, e-learning has become the great new gateway to career development. For those who wish to expand their enrollment, tapping into e-learning is the way to go. But what are the tricks to creating the e-learning content that your target audience is looking for? With online courses multiplying by the second, […]
Several companies are transforming to become multicultural and more inclusive workspaces. The globalized world we live in brings a new possibility: working from any part of the globe for companies that can be located very far away. For businesses this represents a huge advantage, because global teams give companies the chance to have a much broader timeframe of coverage. At the same time, it allows to work with the […]
The year 2020 was marked by an enormous flow of information on the coronavirus, which was both essential to human lives and ever-changing. Governments, language services organizations and medical institutions around the world were faced with a very real challenge: human lives depended on having equal access to information. Find out what was done to tackle this […]